Michael Cahill from National Geographic Learning of Cengage Group Visited TUP
On April 23th, Michael Cahill, Senior Regional Director, National Geographic Learning of Cengage Group (NGL) , Asia, visited Tsinghua University Press (TUP) and held talks with SUN Yu, Associate General Editor of TUP, LIU Zhibin, Head of the Management, Humanities and Social Sciences and the Foreign Languages editorial branches also attended the meeting.
SUN Yu welcomed Michael Cahill and guests from National Geographic Learning of Cengage Group and elaborated on the fruitful achievements and important progress of TUP in the field of international cooperation in books and journals in recent years. Michael Cahill reviewed the history of National Geographic Learning in China and the key milestones achieved together with Chinese partners, and also shared NGL's experience in developing the online platform--Spark. Liu Zhibin summarized the achievements of the cooperation between TUP and Cengage Group and introduced the recent attempts by the Foreign Languages editorial branch on upgrading textbook product lines and marketing strategies. He emphasized that TUP strives to build a textbook system that meet the needs of the new era, aiming to create textbook products that not only incorporate international perspective, but also feature local cultural heritage. The attendees discussed on issues such as effective integration of high-quality domestic and foreign resources, and the development trend of new form textbooks for the future.
Cengage Group is one of the largest education and technology companies in the world that provides information for lifelong learning. It has many famous publishing brands, and its published products and services cover higher education, K-12, professional, library and workforce training markets worldwide.